The core business mainly includes global supply chain procurement suppliers, including home appliances, daily necessities, pet supplies, underwear manufacturing, cosmetics, technical consulting, and domestic business docking. Established in 2025, its underwear is positioned in the mid to high end market. It is a medium-sized enterprise that integrates design, production, and sales. The company has 400 imported equipment and over 100 employees, strictly following the ISO-9002 international quality standard for production management. Our main products include bras, underwear, and gradually expand into home clothing categories such as drawstring pants and pajamas, with the "Alice" brand as the main target for women aged 18-45, emphasizing fashionable design and high cost-effectiveness. Adhering to the work style of "pragmatism, win-win, and commitment", the company continues to optimize product quality and comfort. Through the corporate mission of "creating beauty and giving back to society" and the talent concept of "morality first, talent cultivation", the company is committed to expanding the international market. Obtained ISO dual certification and multiple patents.

The company's main promoted brand is "Alice". The main products, bras and underwear, are favored by customers in both domestic and international markets. With the continuous development of the company, and gradually expanding into fields such as leggings, tight fitting clothes, pajamas, etc. Our product positioning is "high-end materials, exquisite craftsmanship, and affordable prices for the masses", allowing consumers to enjoy high-quality products at a low price. Design products with different styles, functions, and sizes based on age groups, consumer tastes, and regional characteristics to meet multi-level needs.

Our work philosophy is "not satisfied with the status quo, pursuing continuous improvement". With the development of China's economy, we will face both opportunities and challenges. We will work with a more rigorous attitude, strive to improve the quality, craftsmanship, comfort, expand consumer groups, consolidate brand awareness, create domestic famous brands, and expand our brand to the international market and become an international brand. As a rising star in the lingerie industry, with its unique business philosophy and excellent product quality, it has quickly established itself in the fiercely competitive market environment and become an indispensable force in the women's lingerie industry.

The company focuses on the field of women's underwear, covering multiple categories such as women's daily underwear, erotic underwear, and sports underwear. In terms of women's daily underwear, we deeply understand the dual pursuit of comfort and beauty by women. Every design of daily underwear is carefully considered, from fabric selection to pattern shaping, striving for perfection. We use high-quality fabrics that are skin friendly and breathable to ensure that the underwear fits the skin, providing women with a comfortable feeling like a second layer of skin. At the same time, in terms of style design, we keep up with fashion trends and integrate current popular elements. Whether it's simple and elegant basic styles or exquisite and gorgeous fashion styles, they can meet the aesthetic needs of different women, allowing them to show confidence and elegance in their daily lives.

Sex lingerie is one of the company's featured product lines. We create lingerie full of charm and mystery for women with innovative design and unique style. From romantic lace to sexy leather, from dreamy chiffon to exquisite embroidery, every erotic lingerie is like a work of art, showcasing the softness and charm of women. We pay attention to details and pursue quality. Every cut and button undergoes strict quality control to ensure the high quality and comfort of our products. Here, women can unleash their inner passion and vitality.

Target market:

Facing the mid-range consumer market;

Consumer group:

The main target consumers are urban beauties aged 18 to 45 who value quality and fashion style;

Style positioning:

The "Alice" lingerie series products always boldly quote international cutting-edge popular colors, while maintaining a lively and fashionable style, gradually adding a warm and elegant brand style that meets market needs; In terms of design, "Alice" lingerie constantly innovates, emphasizing simple and smooth lines, as well as bright and elegant color combinations;

Price positioning: Bra: (retail price: $15-100), Underwear: retail price: $10-40

Corporate Culture

Corporate mission: Create beauty and give back to society.

Corporate vision: To make women more confident and make the world a better place.

Corporate belief: Everything is possible, success comes from hard work.

Customer view: Everything is based on customer satisfaction.

Talent concept: Virtue comes first, only then can it be nurtured.

Product concept: a leader in fashion.

Work style: pragmatic, win-win, adhere to commitments